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Product teams can take note of these commonalities — which span across UI, UX, branding, and marketing — and use them as a baseline when evaluating their offering. To what extent does what you’re building reflect each of these qualities? Can more be done in a certain area? Let’s take a deeper dive into how each product made a splash.

If an organization uses money from the federal government, it is legally obligated to have an accessible website. However, even if a business doesn’t use federal money, it may still be subject to legal ramifications in the future. The Americans with Disabilities Act (ADA) became law in 1990 and “guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life.”

Author: Loie F. Magan-Luis